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Have you ever wondered how to plan your content for Instagram, but have no idea how to start? Would you like to be more organized with your publications? Well, you have come to the right place. Today I am going to talk to you about how to plan your content on Instagram in an easy and creative way.<\/p>\n
We are going to go by steps and believe me that having your content organized in advance, will take a lot of weight off your shoulders. With this, you will save time and energy while posting engaging content to get more engagement and attract new followers.<\/p>\n\n<\/div>\n<\/figure>\n
Define your brand<\/h4>\n Successful brands understand that people don’t buy products. They buy into the promise of what their life could be like with that product or service. That is, they buy lifestyles and shared values. It is very important that your brand is clear and above all that in all your content you communicate what your “promise” is as a brand. <\/p>\n
If you are still not clear about what your brand is about or what you want to achieve with it, it is better that you take some time to write it down and create a brainstorm to start landing what you would like your brand to identify. Mark. Let’s remember that “brand” does not need to be a product or service brand, this also applies to all those who are content creators, artists or illustrators, since your brand would be your name. If it is not yet defined what you are looking for as a brand, ask yourself the following questions:<\/p>\n
\nWhat are my values?<\/strong><\/li>\nWhat message do I want to give?<\/strong> <\/li>\nWhat is special and unique about me and my brand?<\/strong><\/li>\nWhat can I offer?<\/strong><\/li>\nWhat value or meaning will my publications have?<\/strong> Are they to educate, to inspire, to entertain?<\/li>\nWho is my audience?<\/strong> <\/li>\nWhat differentiates you from the competition?<\/strong><\/li>\n<\/ul>\nValues: What do you stand for?<\/h4>\n\n<\/div>\n<\/figure>\n
Brand values \u200b\u200bare a set of basic principles true to your person or your business. They affect your behaviors from your actions and decisions you make. Ask yourself what your brand reflects or what you want it to reflect, remember that values \u200b\u200bare something very important that gives the face to your brand.<\/p>\n
What differentiates you from the competition?<\/h4>\n\n<\/div>\n<\/figure>\n
Brand positioning represents the proper place that a brand occupies in the minds of consumers, thus differentiating it from its competitors. It must define what the client can expect from it and what it represents.<\/p>\n
The more concrete and understandable this brand promise is to the consumer, the more likely they are to remember it. The brand positioning must credibly build on the brand and be attractive to the target group.<\/p>\n
With the help of brand positioning, customers can internalize a certain image of the company. If customers perceive a product or service in a positive light, they are more likely to be attracted to buy your brand and recommend it to others.<\/p>\n
Creating content in advance<\/h4>\n\n<\/div>\n<\/figure>\n
The ideal would be to plan and create the content for the entire month, but if that seems like a lot to you or you are creating original content little by little (in this case art), you can also choose to do it week by week. For example: every Saturday you plan the content for the following week.<\/em><\/p>\nOnce you have chosen which day you are going to create your weekly\/monthly content, you have to define these topics:<\/p>\n
\nHow many posts will you share per week?<\/li>\n What category are you going to assign to each day.<\/li>\n Define the photos you are going to use for each post.<\/li>\n Write the caption for each post.<\/li>\n See if there are any special occasions to consider.<\/li>\n<\/ul>\nIf you are a content creator or artist, I recommend that you plan your dates carefully, for example: Upload previews of your work to keep the attention of your audience and keep them waiting for your finished work, take into account when you plan to finish it and set publication date.<\/p>\n
Social media content calendar<\/h4>\n\n<\/div>\n<\/figure>\n
\u200d<\/p>\n
This is one of the most important tools to include in your social media toolbox.<\/p>\n
A social media content calendar lets you plan and schedule all your social content in advance to maximize its impact.<\/p>\n
It will also help you:<\/p>\n