{"id":30677,"date":"2021-11-30T11:50:38","date_gmt":"2021-11-30T11:50:38","guid":{"rendered":"https:\/\/www.thepicpedia.com\/blog\/adobe\/how-mobile-measurement-can-benefit-your-brand\/"},"modified":"2021-11-30T11:50:39","modified_gmt":"2021-11-30T11:50:39","slug":"how-mobile-measurement-can-benefit-your-brand","status":"publish","type":"post","link":"https:\/\/www.thepicpedia.com\/blog\/adobe\/how-mobile-measurement-can-benefit-your-brand\/","title":{"rendered":"How mobile measurement can benefit your brand"},"content":{"rendered":"
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Attribution is pivotal in creating a successful mobile marketing strategy. Actionable data and insights are key for marketers looking to improve how they manage data sets and make decisions \u2014 both of which can be solved through attribution.<\/p>\n

Attribution is essentially matching two data points with one another. This can be ad spend to user engagement or an install. This enables marketers to see where their users are coming from by identifying whether a user installs an app after seeing an ad \u2014 and then providing insights of how that user behaves once they have installed it.<\/p>\n

What do attribution providers do?<\/h3>\n

Mobile app attribution helps advertisers and marketers understand individual users. It enables them to identify relevant audiences, identify groups that do (or do not) respond to ads or promotions, and determine how they behave in-app by tracking key events such as sessions, in-app purchases or level ups. In-app events are integral to understanding and further refining the user experience.<\/p>\n

Adjust is a mobile measurement partner (MMP) which means that it provides attribution services to any advertiser that incorporates paid marketing strategies for their apps. As an MMP, our job at Adjust is to attribute mobile install and post-install events to a source.<\/p>\n

You might ask why a third party should be involved at all – shouldn\u2019t this just exist between the advertiser and the ad publisher? Here\u2019s how it all works.<\/p>\n

Why an MMP is critical<\/h3>\n

\"Images<\/p>\n

An app (the advertiser) buys traffic on an ad network, which then shows an ad on a user\u2019s device
\nThe user clicks on the ad and is sent to the App Store
\nThe user downloads the app
\nThe information from the ad network is saved by an attribution provider
\nThe attribution provider tells the ad network that a click and install have occurred<\/p>\n

If there is no one between the ad network and the advertiser, then the network would control the ads and also define their performance. Imagine allowing students to grade their own homework \u2013 things could get problematic. Attribution providers are not only reliable data warehouses, but also trusted partners in the ad ecosystem that maintain the status quo.<\/p>\n

Why attribution matters<\/h3>\n

To grow your mobile app, marketers need to pinpoint exactly how their campaigns are performing. The process of aggregating campaign results can be quite laborious. Add in aspects like fraud and you can see all the ways in which this can be a drain on resources. It is a huge problem if you are a marketer that doesn\u2019t know what is working and what is not.<\/p>\n

MMPs help marketers grow their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. This is particularly useful for marketers as it allows them to understand exactly what motivates their users. Marketers also get insights into their customers\u2019 lifecycle and can identify high lifetime value (LTV) users.<\/p>\n

It\u2019s better to work smarter, not harder. That\u2019s why MMPs make it much easier to measure ad performance and find which ads are performing the best. This way marketers can get back to marketing and make better informed creative decisions.<\/p>\n

Taking control of mobile marketing to reach your goals<\/h3>\n

Having a mobile measurement partner helps you to:<\/p>\n

Understand your user\u2019s journey. Optimize your app\u2019s performance with better user data.
\nCreate your own attribution logic and track the in-app events that matter to you.
\nDiscover which of your ads deliver the best users. Invest in what works, recalibrate what doesn\u2019t.<\/p>\n

How Adjust works with Adobe<\/h3>\n

Adjust attribution data works seamlessly with Adobe allowing you to view and mix with other datasets. Adjust also enables Adobe customers to add mobile and CTV data points. By combining data collected from additional touchpoints available in Adobe, customers are able to get a complete view of their user\u2019s journey across all marketing channels. All of Adjust\u2019s features are available through a single platform with unrestricted access. This makes it easier for clients to get back to what they do best \u2014 focusing on campaigns and growth.<\/p>\n<\/div>\n

Source : Adobe<\/p>\n","protected":false},"excerpt":{"rendered":"

Attribution is pivotal in creating a successful mobile marketing strategy. Actionable data and insights are key for marketers looking to improve how they manage data sets and make decisions \u2014 both of which can be solved through attribution. Attribution is essentially matching two data points with one another. This can be ad spend to user …<\/p>\n","protected":false},"author":1,"featured_media":30680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30677"}],"collection":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/comments?post=30677"}],"version-history":[{"count":1,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30677\/revisions"}],"predecessor-version":[{"id":30681,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30677\/revisions\/30681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media\/30680"}],"wp:attachment":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media?parent=30677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/categories?post=30677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/tags?post=30677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}