{"id":30478,"date":"2021-11-30T05:33:06","date_gmt":"2021-11-30T05:33:06","guid":{"rendered":"https:\/\/www.thepicpedia.com\/blog\/adobe\/creativity-and-innovation-in-chinas-e-commerce-sector\/"},"modified":"2021-11-30T05:33:07","modified_gmt":"2021-11-30T05:33:07","slug":"creativity-and-innovation-in-chinas-e-commerce-sector","status":"publish","type":"post","link":"https:\/\/www.thepicpedia.com\/blog\/adobe\/creativity-and-innovation-in-chinas-e-commerce-sector\/","title":{"rendered":"Creativity and innovation in China\u2019s e-commerce sector"},"content":{"rendered":"
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In this edition of post-COVID insights, we speak to Xu Ming, a visual design expert from JD.com to uncover how one of China\u2019s top Internet and e-commerce companies adapted and innovated through the pandemic.<\/p>\n<\/p>\n

In the post-COVID era, what challenges and opportunities will innovators face? How will they respond to changes and seize opportunities? To find out, we\u2019ve launched the \u201cPost-COVID Insight\u201d series, inviting innovators in different industries to share their insights and views on the post-COVID era.<\/p>\n

\"Customer<\/p>\n

For this edition, we spoke with Xu Ming, a visual design expert from the Retail User Experience Design Department at JD.com to uncover how one of China\u2019s top Internet and e-commerce companies adapted and innovated through the pandemic. Here\u2019s what he had to say.<\/p>\n

As a pioneer, JD is positioned to better adapt to change<\/h3>\n

Under the pandemic, one of the most significant changes is how people work. Online communication and long-distance collaboration have become the norm, and collaborative office software widely used. As an Internet industry pioneer, JD stands at the forefront of innovation. Several years ago, JD\u2019s creative team launched a collaborative project with its partners, requiring a suite of work specifications for the intra-team handover and collaboration on design documents to keep up with downstream delivery. Thanks to this, the team at JD quickly acclimatised to the pandemic, seeing individual members adapt while changes made to the corporate structure.<\/p>\n

After China\u2019s prolonged nationwide fight against the pandemic, Xu believes that remote and online work will become the norm. That means major enterprise design departments need to set up systematic procedures that adopt this change into their own working conditions.<\/p>\n

\"Design<\/p>\n

As an \u201cexperienced hand\u201d, JD can see the calm in crisis<\/h3>\n

Since the beginning of the pandemic, e-commerce has become a rapidly growing opportunity for China\u2019s economic recovery. But competition grows fierce as many companies rush to get their piece of the pie. As e-commerce veterans, the team at JD view the current wave of uncertainty with a sense of calm, and with an \u201cexperienced hand\u201d. They understand more than ever that only better user experiences can help win the market, and this means experience design is more valuable than ever.<\/p>\n

Amid this opportunistic environment, Xu believes that innovators can now play up their roles to the extreme, leveraging their skillsets to showcase value. E-commerce companies with an online presence will require better creative, as well as smoother, optimised experiences, creative advertising formats and strategies that highlight brand influence \u2013 all aspects in which creative thinkers will need to focus. As an important part of experience design, users have high demands for optimised visual content. With the help of digital creative tools, designers can streamline their work while maintaining fast, high-quality output to deliver exceptional experiences.<\/p>\n

\"Design<\/p>\n

As a \u201cfellow traveler\u201d, JD hopes companies will better trust and support creatives<\/h3>\n

When talking about his hopes for the future of creatives and the industry, Xusays corporate decision-makers should give more space, tolerance and trust to their creatives. They should work both internally and externally to create a stable work environment for creatives, acting as their pillar of support. Companies in the creative ecosystem can further innovate product functions and improve collaboration tools to ensure smoother long-distance teamwork between departments, coordinate and unify creative tools, and offer physical support.<\/p>\n<\/div>\n

Source : Adobe<\/p>\n","protected":false},"excerpt":{"rendered":"

In this edition of post-COVID insights, we speak to Xu Ming, a visual design expert from JD.com to uncover how one of China\u2019s top Internet and e-commerce companies adapted and innovated through the pandemic. In the post-COVID era, what challenges and opportunities will innovators face? How will they respond to changes and seize opportunities? To …<\/p>\n","protected":false},"author":1,"featured_media":30483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30478"}],"collection":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/comments?post=30478"}],"version-history":[{"count":1,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30478\/revisions"}],"predecessor-version":[{"id":30484,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30478\/revisions\/30484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media\/30483"}],"wp:attachment":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media?parent=30478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/categories?post=30478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/tags?post=30478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}