{"id":30166,"date":"2021-11-29T19:44:45","date_gmt":"2021-11-29T19:44:45","guid":{"rendered":"https:\/\/www.thepicpedia.com\/blog\/adobe\/how-ai-understands-creative-intent\/"},"modified":"2021-11-29T19:44:46","modified_gmt":"2021-11-29T19:44:46","slug":"how-ai-understands-creative-intent","status":"publish","type":"post","link":"https:\/\/www.thepicpedia.com\/blog\/adobe\/how-ai-understands-creative-intent\/","title":{"rendered":"How AI Understands Creative Intent"},"content":{"rendered":"
\n

Most visual creations start with a search\u2014for images, colors, fonts, and inspiration\u2014but search has always felt disconnected from the creative process. It can be tedious and time-consuming to translate brilliant, imaginative ideas into words. Search terms rarely convey the aesthetics and emotions at the heart of a creative idea \u2013 which can make image search become a mind-numbing task when it should be inspiring.<\/p>\n

That\u2019s why we\u2019re using our artificial intelligence (AI) and machine learning technology, Adobe Sensei, to fundamentally change the nature of search and help make creative visions a reality.<\/p>\n

What AI-powered search can do, and what it means for creativity<\/h3>\n

With deep learning, we\u2019re training our search algorithms to better understand images to recognize objects\u2014like cars, cats, humans, or even the Eiffel Tower\u2014as well as colors, composition, style, and mood. Then, we break it all down so people can search for any of these aspects, or combine search terms and components from multiple images.<\/p>\n

The result is a search that doesn\u2019t just find something similar to a keyword or image\u2014it finds something similar to the exact elements that are most meaningful to the searcher. Ultimately, search captures nuance and creative intent.<\/p>\n

\"Search<\/p>\n

Search results in Adobe Stock showing images based on a \u201csunset\u201d query that also includes a specific color palette.<\/p>\n

Here\u2019s an example of how it works in Adobe Stock. Imagine you\u2019ve just done a keyword search for an image of a gazelle. You have a trove of interesting gazelle photos, but none of them is quite right. To hone in on what you need, you choose an image that\u2019s close. Then, you can use image similarity search to find gazelle photos with similar colors, content, and composition to your original. You find the perfect lone gazelle, looking to the right, with a warm color palette.<\/p>\n

But what if gazelles aren\u2019t the only piece of your puzzle? You might also need a German shepherd in the same pose and location, so you change your keyword, but keep the composition constraints, which quickly takes you to images of a German shepherd that look remarkably like your gazelle\u2014your dog is front and center, looking right with warm colors.<\/p>\n

\"Image<\/p>\n

Image search in Adobe Stock for the term \u201cgazelle\u201d<\/p>\n

\"“Find<\/p>\n

\u201cFind similar\u201d image search results in Adobe Stock of a gazelle looking to the right, based on a sample image\u2019s attributes (content, color and composition)<\/p>\n

\"“Find<\/p>\n

\u201cFind similar\u201d image search results in Adobe Stock for a \u2018German shepherd\u2019 query based on an image of a gazelle looking to the right<\/p>\n

As you can see, the combination of keywords with visual search for subtle aspects of an image allow the search engine to understand the nuances of your aesthetic and creative vision\u2014far beyond what it could ever do with keywords alone.<\/p>\n

Now, imagine that you want an image with a particular kind of object. Maybe you have a photo of a tent in the woods, but you want the tent further to the left, and out of the woods. You can click the tent, an object that machine learning technology can recognize, slide it where you need it, and search images with a tent in exactly the spot and scenery you desire. Eventually, you will even be able to engage several images in your search, choosing an object from one, the colors from another, and the composition from a third.<\/p>\n

\"Image<\/p>\n

Image search in Adobe Stock for the terms \u201ctent\u201d and \u201cforest\u201d<\/p>\n

\"“Find<\/p>\n

\u201cFind similar\u201d image search results in Adobe Stock of a tent in the forest, based on a sample image\u2019s attributes (content, color and composition)<\/p>\n

\"“Find<\/p>\n

\u201cFind similar\u201d image search results in Adobe Stock of a tent in the forest, based on a sample image\u2019s position and size of the tent \u2013 with the tent becoming the focal point of the image<\/p>\n

\"“Find<\/p>\n

\u201cFind similar\u201d image search results in Adobe Stock of a tent in the forest, based on a sample image\u2019s position \u2013 with the tent being displayed on the left side of the image<\/p>\n

Looking ahead: How search will create the things we imagine<\/h3>\n

The journey with AI and visual search is just beginning. As the tools like Adobe Stock become even smarter, search and creation will come together in a complimentary way. Eventually, AI won\u2019t just help us find things, it will generate what we\u2019re actually seeking. The evolution of smarter search is like a dance\u2014humans are creating the data from which AI learns. Smarter tools, combined with the indelible spark of human creativity, will usher in new avenues for creative expression that we haven\u2019t previously imagined.<\/p>\n

For example, imagine you\u2019re searching for an image of person with an umbrella on a sunny day, but all the images you find are rainy days. Search will be able to apply machine learning to blend assets and create an image that never existed before\u2014an image that\u2019s exactly what you had in your imagination. Think of layering the magic of Photoshop to your search query and applying that to find the image you envisioned.<\/p>\n

For creatives, visual search harnessing the power of AI means cutting out a lot of the grunt work and the frustrating, clumsy keywords. By doing this, the search becomes more deeply integrated into the creative side of the work, and people have more time free to devote to the innately human side of creativity\u2014developing and exploring new ideas.<\/p>\n

Portions of this article originally appeared on PetaPixel.<\/p>\n<\/div>\n

Source : Adobe<\/p>\n","protected":false},"excerpt":{"rendered":"

Most visual creations start with a search\u2014for images, colors, fonts, and inspiration\u2014but search has always felt disconnected from the creative process. It can be tedious and time-consuming to translate brilliant, imaginative ideas into words. Search terms rarely convey the aesthetics and emotions at the heart of a creative idea \u2013 which can make image search …<\/p>\n","protected":false},"author":1,"featured_media":30176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30166"}],"collection":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/comments?post=30166"}],"version-history":[{"count":1,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30166\/revisions"}],"predecessor-version":[{"id":30177,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30166\/revisions\/30177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media\/30176"}],"wp:attachment":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media?parent=30166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/categories?post=30166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/tags?post=30166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}