{"id":30014,"date":"2021-11-29T16:16:20","date_gmt":"2021-11-29T16:16:20","guid":{"rendered":"https:\/\/www.thepicpedia.com\/blog\/adobe\/enlisted-design-unified-sustainable-product-experiences\/"},"modified":"2021-11-29T16:16:20","modified_gmt":"2021-11-29T16:16:20","slug":"enlisted-design-unified-sustainable-product-experiences","status":"publish","type":"post","link":"https:\/\/www.thepicpedia.com\/blog\/adobe\/enlisted-design-unified-sustainable-product-experiences\/","title":{"rendered":"Enlisted Design: Unified, Sustainable Product Experiences"},"content":{"rendered":"
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In the piecemeal agency world, companies tend to work with an assortment of different partners to each make an individual piece of the puzzle that they hope will emerge on the other end as a truly great brand experience for their customers. Today, with so many customer touchpoints, it\u2019s even harder to find an agency that looks at the entire picture.<\/p>\n

At Enlisted, we decided to shake up that status quo. Walk into one of our studios and you won\u2019t just see concept boards (although we\u2019ve got plenty of those). You\u2019ll also notice a half dozen 3D printers, CNC machines, laser cutters, workbenches, prototypes, packaging, and all different types of designers and strategists creating amazing consumer products.<\/p>\n

Our mission is to create next-level consumer experiences for the world\u2019s most sought-after brands. But doing that today is easier said than done because the consumer experience is no longer linear. It happens anywhere and everywhere. What sets us apart from other agencies is a commitment to be multidisciplinary \u2014 not just in our approach \u2014 but who we are. You\u2019ll find strategic brand designers working alongside industrial design, packaging, and user experience. But it\u2019s not the melding together of multiple disciplines that makes next-level consumer experiences, it\u2019s how they all come together. It\u2019s the single point of view.<\/p>\n

That single point of view isn\u2019t just ours, either. We enlist our clients and make them an integral part of the design team at the beginning of every single project. This is something we reinforce at kickoff with a black sealed envelope with everything they need to collaborate with us \u2014 pens, sketch pads, and some swag to help them feel part of the team. They, in turn, enlist us into their business. Creativity is more than the big picture, it\u2019s a two-way street paved with trust.<\/p>\n

This year we\u2019re honored to earn 16 of the industry\u2019s most prestigious awards. Fast Company recently recognized us as one of the top design companies in the world. Yes we love awards, but I believe it\u2019s only validation of our process. The proof that collaboration works. From first idea to product launch, here are a few of the principles that guide us.<\/p>\n

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Violux, founded during the COVID-19 pandemic in 2020, partnered with Enlisted to quickly design, develop, and launch a brand, specializing in unique countertop appliances that eliminate 99.9 percent of all microorganisms using UV-C light.<\/p>\n

3D at every part of the design process<\/h3>\n

The majority of the experiences we create have a physical, three-dimensional element to them because most product interactions are three dimensional at some level, whether it\u2019s the packaging or product experience. Even touches, taps, and swipes are 3D. If agencies only think in 2D, they\u2019re missing the point of the experience itself.<\/p>\n

By working in digital 3D, we\u2019re able to understand how a customer interacts with a product, how we can bring joy to that experience, and also how we can design physical packaging experiences sustainably. All of our designers \u2014 whether they specialize in packaging, visual, or industrial design \u2014 use 3D. We also present all our design work in 3D. This is handled by our visualization design team that creates incredibly immersive 3D visual experiences. Our client Owlet is a fun example of how an immersive 3D experience can create consumer connection and drive sales. We helped them envision a DTC web shop that brings the brand to life while simultaneously creating an engaging shopping experience, resulting in a material lift in online sales.<\/p>\n

In addition to 3D tools, we use Adobe Creative Cloud apps every day, all day long, and make sure our designers have remote access to the right tools \u2014 wherever they are \u2014 to deliver on the final product that will help the client\u2019s business grow. We can\u2019t function without our Adobe tools. Nor would we want to. They literally enable us to create.<\/p>\n

Sustainability as a design principle beyond table stakes<\/h3>\n

We\u2019ve been pushing sustainability at Enlisted for years. But sustainability isn\u2019t something we\u2019ve had to sell clients on. We reached a turning point where today clients are coming to us specifically to help them create sustainable design.<\/p>\n

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For us, sustainability is not a goal, it\u2019s table stakes. We\u2019re going to face the consequences if we don’t act now, and the majority of consumers are more aware and engaged than ever. In fact, research shows that 83 percent of consumers among younger generations showed a willingness to pay more for sustainable packaging. Today, there\u2019s more room than ever to create products and packaging that have a positive influence on the world. And clients and their customers have never been more willing to take part.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n

For example, we\u2019re currently partnering with Chris Sacca\u2019s Lower Carbon Capital to help solve the coal burning pandemic that three billion people face every day. We\u2019re creating Ecosafi, a newly launched brand based in Nairobi, Kenya committed to helping billions of people abandon their reliance on coal for cooking for a regenerative model that uses wood pellets instead. Because the pellets are sustainably sourced, packaged in recycled materials, and emit no carbon, they are the most sustainable fuel source available to Kenyans. The stoves are safe, and free to subscribing customers \u2014 and they\u2019re paid for by corporate carbon offset credits. This business model not only provides a way for design to create a world-saving brand experience, it also creates a microeconomy for Kenyans to sell and use a sustainable solution within their communities. This cyclical model is what our managing director, Nick Barrett has coined \u201cRegenerative Sustainability.\u201d With similar approaches to sustainability, brands and their agency partners can do more than stop the bleeding. We can work with corporations to actually reverse the damage.<\/p>\n

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Renderings and photos of Ecosafi in action.<\/p>\n

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Recently, Allbirds approached us to design a packaging experience for Dasher, their new performance running shoe made with natural materials. We wanted to create something that was true to their brand as sustainability leaders in their industry. The result was custom sugarcane pulp molded packaging, using 100 percent compostable materials, that we developed in collaboration with Voion USA. Because of its design experience and true sustainability, it received the Red Dot, Best of the Best Award and First Place in The Dieline awards.<\/p>\n

Enlisting = true collaboration for a better future<\/h3>\n

Next level is more than an altruism for us or a slogan we hang in our conference room. It\u2019s a constant reminder and a promise we make to our clients to create brand experiences that account for the entire picture while staying true to their ethos and vision. No matter where a brand is going, it\u2019s our job to create experiences that people love along the way.<\/p>\n

With just under 50 employees at Enlisted and studio locations in Oakland, CA and Salt Lake City, UT, we\u2019re keeping things small, so that collaboration doesn\u2019t become lip service. Mutual trust and working together defines the partnerships we build with our clients. And it creates an environment where we can bring world-class design and a better, more sustainable future to the world.<\/p>\n

At Adobe, we believe technology can transform lives, lift up communities, and create a more sustainable future. We are proud of the reach of our products across every dimension of life. Find out how to use our tools to create in 3D and read up on our corporate responsibility efforts.<\/p>\n<\/div>\n

Source : Adobe<\/p>\n","protected":false},"excerpt":{"rendered":"

In the piecemeal agency world, companies tend to work with an assortment of different partners to each make an individual piece of the puzzle that they hope will emerge on the other end as a truly great brand experience for their customers. Today, with so many customer touchpoints, it\u2019s even harder to find an agency …<\/p>\n","protected":false},"author":1,"featured_media":30020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30014"}],"collection":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/comments?post=30014"}],"version-history":[{"count":1,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30014\/revisions"}],"predecessor-version":[{"id":30021,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/30014\/revisions\/30021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media\/30020"}],"wp:attachment":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media?parent=30014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/categories?post=30014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/tags?post=30014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}