{"id":29091,"date":"2021-11-28T08:21:44","date_gmt":"2021-11-28T08:21:44","guid":{"rendered":"https:\/\/www.thepicpedia.com\/blog\/adobe\/servicenow-selects-adobe-experience-platform-to-advance-b2b-customer-experience\/"},"modified":"2021-11-28T08:21:44","modified_gmt":"2021-11-28T08:21:44","slug":"servicenow-selects-adobe-experience-platform-to-advance-b2b-customer-experience","status":"publish","type":"post","link":"https:\/\/www.thepicpedia.com\/blog\/adobe\/servicenow-selects-adobe-experience-platform-to-advance-b2b-customer-experience\/","title":{"rendered":"ServiceNow selects Adobe Experience Platform to advance B2B customer experience"},"content":{"rendered":"<div>\n<p>ServiceNow has selected the Adobe Experience Platform, part of Adobe Experience Cloud, to deliver a better B2B customer experience.<\/p>\n<\/p>\n<p>Today, Adobe is announcing that ServiceNow has selected the Adobe Experience Platform, part of Adobe Experience Cloud, to deliver a better B2B customer experience. ServiceNow, the leading digital workflow company that makes work, work better for people, has seen digital acceleration increase in importance with COVID-19. In a work environment that\u2019s still heavily distributed, connected digital workflow solutions such as those offered by ServiceNow are key to productivity, collaboration, great experiences and business success. As a key component to ServiceNow\u2019s go to market efforts, Adobe Experience Platform will bring engaging and relevant interactions for their nearly 7,000 enterprise brands across every touchpoint, including visiting ServiceNow.com and tailored emails.<\/p>\n<p>Historically, business-to-business (B2B) brands have lagged behind business-to-consumer (B2C) counterparts in relation to customer experiences, but as buyers\u2019 expectations rise, ServiceNow will challenge B2B norms. Despite rising expectations, brands are often paralyzed from delivering in-the-moment personalized experiences with stale data across siloed systems and complicated integrations. Adobe Experience Platform, the industry\u2019s only open and extensible platform, will help ServiceNow have a more complete view of each customer by bringing together disparate data sets through a common data language, so they can drive better engagement. ServiceNow will be able to contextually interpret this information in milliseconds, and deliver compelling experiences immediately.<\/p>\n<p>\u201cAs today\u2019s work is driven by a digital-first mindset, there\u2019s an added urgency for a compelling experience at each step in a customer\u2019s journey,\u201d said Susie Emmerling, vice president of marketing operations at ServiceNow. \u201cAdobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements \u2014 a powerful tool for any brand looking to succeed today.\u201d<\/p>\n<p>\u201cWith every business shifting to digital, ServiceNow\u2019s modern enterprise workflows are mission critical,\u201d said Anjul Bhambhri, \u200esenior vice president, Adobe Experience Cloud. \u201cServiceNow\u2019s trust in Adobe Experience Platform to leverage technology that helps create personalized customer journeys at scale, and in real-time, will be paramount to their success.\u201d<\/p>\n<p>Within Adobe Experience Platform, ServiceNow will utilize the B2B Edition of Adobe\u2019s Real-time Customer Data Platform, the only CDP that empowers brands to act on customer data pulled from any source in real-time. ServiceNow and Adobe have a longstanding partnership through Adobe Marketo Engage, Adobe Experience Manager and Adobe Analytics \u2014 by leveraging Adobe Experience Platform, ServiceNow is breaking down data silos within their organization.<\/p>\n<\/div>\n<p>Source : Adobe<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ServiceNow has selected the Adobe Experience Platform, part of Adobe Experience Cloud, to deliver a better B2B customer experience. Today, Adobe is announcing that ServiceNow has selected the Adobe Experience Platform, part of Adobe Experience Cloud, to deliver a better B2B customer experience. ServiceNow, the leading digital workflow company that makes work, work better for &hellip;<\/p>\n","protected":false},"author":1,"featured_media":29093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/29091"}],"collection":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/comments?post=29091"}],"version-history":[{"count":1,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/29091\/revisions"}],"predecessor-version":[{"id":29094,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/29091\/revisions\/29094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media\/29093"}],"wp:attachment":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media?parent=29091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/categories?post=29091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/tags?post=29091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}