{"id":28474,"date":"2021-11-27T07:53:09","date_gmt":"2021-11-27T07:53:09","guid":{"rendered":"https:\/\/www.thepicpedia.com\/blog\/adobe\/the-start-of-something-new\/"},"modified":"2021-11-27T07:53:10","modified_gmt":"2021-11-27T07:53:10","slug":"the-start-of-something-new","status":"publish","type":"post","link":"https:\/\/www.thepicpedia.com\/blog\/adobe\/the-start-of-something-new\/","title":{"rendered":"The start of something new"},"content":{"rendered":"
\n

When you ask Adi Muraru why he joined Adobe, his answer is immediate:<\/p>\n

\u201cInnovation.\u201d<\/p>\n

Adi has always been interested in finding new and creative ways to solve problems, which is what drew him to Adobe more than 10 years ago. Since then, he\u2019s worked on teams that have developed a number of emerging and pioneering technologies, including Primetime, Audience Manager, Experience Manager, and more.<\/p>\n

Now the Principal Scientist for Adobe Romania, Adi says that he still is energized every day by the projects he works on and, more importantly, the people he works with.<\/p>\n

An exciting emerging field<\/h3>\n

Adi actually started his career in research, working as a scientific software engineer at CERN, the European Organization for Nuclear Research. After completing his PhD at Politehnica University of Bucharest, he found that his interests were pulling him toward working in commercial industry rather than academia. \u201cI was really interested in solving problems, not necessarily just doing the research,\u201d he said.<\/p>\n

He worked at Oracle for a brief time after leaving CERN, but that position wasn\u2019t the right fit. He was soon drawn to Adobe, which at the time had only been operating in Romania for about three years.<\/p>\n

\u201cWhat attracted me was the prospect of working on big data, an emerging field at that time,\u201d he explained. \u201cIt wasn\u2019t just that, though. I was impressed that Adobe was willing to invest in that space when other companies were overlooking it.\u201d<\/p>\n

Big data was an exciting new field, and working with it allowed Adi to apply his knowledge in ways that he hadn\u2019t been able to in his previous positions\u2014and to solve problems that had never been solved before. \u201cIt was a completely new thing; it was equivalent to what advanced AI is now,\u201d he said, \u201cbut what drew me in was that I could see the potential for how we could use it\u2014and how we could align it with Adobe products.\u201d<\/p>\n

New ways to solve problems<\/h3>\n

Joining Adobe Romania turned out to be the right decision for Adi. The team he started in eventually grew and evolved into what we now know as the Digital Experience group, but at the time, the team was small and somewhat experimental. \u201cIt felt like we were a startup,\u201d Adi said.<\/p>\n

His first project was called SaasBase, which he describes as half research, half figuring out how to make things better for Adobe customers. \u201cThat first project really gave me an idea of what Adobe could do, investing in those emerging ideas,\u201d he said. \u201cI think fondly about that team. I still have colleagues from those early days, and we all still relate to that project so many years later. That means a lot.\u201d<\/p>\n

As that team grew in those early years, Adi worked on products like Primetime and Adobe Audience Manager, and saw for the first time a real product benefitting specifically from his knowledge. He eventually worked his way up to Principal Scientist in Romania, his current role, where he embraces that same mentality of adaptability. While he is sometimes less hands-on with projects than he was previously, he now enjoys a wider view across projects and teams. \u201cI\u2019m exposed to all sorts of teams, getting to work with people from other functions and sites,\u201d he said. \u201cI think it\u2019s better for me. I like being able to see more of the big picture while still staying in touch with the teams doing the real work.\u201d<\/p>\n

Values make the difference<\/h3>\n

Back to the question of why Adi joined Adobe and why he\u2019s stayed at the company for more than 10 years, he says that Adobe\u2019s values resonate with him and his own outlook on the world. From day one, he could see a stark difference in how Adobe operates compared to his previous academic and employment experiences.<\/p>\n

\u201cHonest people, genuine people\u2014they\u2019re in all corners of the company. The values I\u2019ve seen here in Adobe match my own brand,\u201d he said. \u201cPeople are truly involved here. I see people trying to solve hard problems, pushing the limits and finding new solutions. I see people always trying to improve, figure out a better way to do things. It\u2019s inspiring\u2014and part of being exceptional is inspiring others to be exceptional.\u201d<\/p>\n

Innovation, of course, also continues to be a big factor in Adi\u2019s work, as well as the work of the team in Romania. Currently, Adi and team are working on what they\u2019re calling Experience Edge, a centralized interface that unifies a single system from disparate data systems that were developed by Adobe and other companies it acquired. While that sounds simple enough to a layperson, Adi says that the idea was originally just a \u201ccrazy pitch\u201d that seemed impractical, but the team has made it a reality.<\/p>\n

\u201cTo me, that\u2019s innovation: take this idea and transform it into something better,\u201d he said. \u201cWe took these different systems and made them operate together as one for the customer, making their work easier and faster\u2014and it simplifies the way we maintain our systems, too.\u201d<\/p>\n<\/div>\n

Source : Adobe<\/p>\n","protected":false},"excerpt":{"rendered":"

When you ask Adi Muraru why he joined Adobe, his answer is immediate: \u201cInnovation.\u201d Adi has always been interested in finding new and creative ways to solve problems, which is what drew him to Adobe more than 10 years ago. Since then, he\u2019s worked on teams that have developed a number of emerging and pioneering …<\/p>\n","protected":false},"author":1,"featured_media":28476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/28474"}],"collection":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/comments?post=28474"}],"version-history":[{"count":1,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/28474\/revisions"}],"predecessor-version":[{"id":28477,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/28474\/revisions\/28477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media\/28476"}],"wp:attachment":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media?parent=28474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/categories?post=28474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/tags?post=28474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}