{"id":27605,"date":"2021-11-26T01:45:48","date_gmt":"2021-11-26T01:45:48","guid":{"rendered":"https:\/\/www.thepicpedia.com\/blog\/adobe\/how-elemis-london-is-utilizing-a-technology-forward-approach-to-skincare-and-e-commerce\/"},"modified":"2021-11-26T01:45:48","modified_gmt":"2021-11-26T01:45:48","slug":"how-elemis-london-is-utilizing-a-technology-forward-approach-to-skincare-and-e-commerce","status":"publish","type":"post","link":"https:\/\/www.thepicpedia.com\/blog\/adobe\/how-elemis-london-is-utilizing-a-technology-forward-approach-to-skincare-and-e-commerce\/","title":{"rendered":"How ELEMIS London is utilizing a technology-forward approach to skincare and e-commerce"},"content":{"rendered":"
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Skincare brand ELEMIS London takes a tech-forward approach to e-comm that matches its methods of developing products with patented technology.<\/p>\n<\/p>\n

Innovative skincare brand ELEMIS London has taken a technology-forward approach to e-commerce that matches its scientific methods of developing results-driven products that boast cutting-edge, patented technology. For over 30 years, the skin wellness brand has been a defining force in luxury beauty and is globally recognized for harnessing the power of nature\u2019s finest actives, high performance delivery systems and revolutionary technology.<\/p>\n

When the company decided to enhance its e-commerce experience for customers globally, it sought to harness the same technology-based approach utilized in product development. Because of this, ELEMIS London upheld its position at the forefront of technology and innovation by investing heavily in building a progressive web app (PWA) storefront built on top of Magento Commerce, something no other beauty brand had done before.<\/p>\n

\u201cEven before we moved to a PWA storefront, the amount of traffic proportional to mobile had shifted considerably in the past year to more than 70 percent globally,\u201d said Luigi Raffo, senior director of global digital experience at ELEMIS. \u201cThis has been an ongoing trend that we\u2019ve seen over the past three years, and it became imperative that ELEMIS shift its focus to becoming a mobile-first company.\u201d<\/p>\n

Magento 2 and PWA go hand in hand<\/h3>\n

Over the past year, PWAs have been increasing in popularity as they address a host of issues that impact merchants, shoppers and developers when it comes to omnichannel commerce. PWAs use traditional web technology but behave like native apps in providing a mobile-first shopping experience. Their versatility and availability on a broad range of devices help to improve performance, attract more shoppers and support new sources of revenue. Additionally, PWAs run in a browser, making them easier, faster, and cheaper to build and support than native mobile apps.<\/p>\n

ELEMIS LONDON had previously been on Magento 1, but after evaluating several ecommerce systems, it ultimately chose Magento 2 due to the platform\u2019s capability to natively support PWA development with PWA Studio. ELEMIS London also recognized that Magento Commerce is a feature-rich platform with a wide range of out-of-the-box capabilities. In March 2020, the brand began its implementation of Magento 2 hosted in the cloud with Adobe Solution Partner Corra, utilizing Corra\u2019s PWA accelerator, FWRD, and Elemis\u2019 first PWA sites for the UK, US and EU went live in September.<\/p>\n

\u201cWe were looking at various technologies, and based on what we saw, Magento Commerce was the right enterprise solution to future proof us for at least five years or more,\u201d said Raffo.<\/p>\n

The countless benefits of PWA<\/h3>\n

Speeding up the website performance was one of the key reasons that ELEMIS London wanted to implement Magento 2 and a PWA, considering that more than half of mobile users said they will leave a website if it takes longer than three seconds to load, according to a Google survey. Since launching the PWA, ELEMIS\u2019 load speed has improved drastically from 7.58 seconds on Magento 1 to 2.98 seconds on Magento 2 PWA.<\/p>\n

According to Raffo, \u201cour previous site wasn\u2019t described as \u2018snappy,\u2019 but now that\u2019s one of the first three words people use to describe it. That\u2019s really nice to hear.\u201d<\/p>\n

ELEMIS\u2019 PWAs offer additional benefits because they\u2019re not only compatible with most browsers and can be browsed even with very limited internet connection, but they also boast an elegant and easy-to-use interface that helps maximize the consumer experience. For example, ELEMIS has stepped up its \u201cgift with purchase\u201d promotions and sampling program to entice more consumers to shop on their site. In addition, since the update, the brand\u2019s PWAs allow for a new shopping and checkout experience that is streamlined for mobile, making it fast and convenient for consumers to place orders.<\/p>\n

Another benefit of Magento 2? By delivering a native storefront in PWA Studio, PWAs built on Magento Commerce integrate with Magento capabilities like Page Builder, which enables merchants to easily create new content via a simple drag-and-drop interface. According to Raffo, this has resulted in \u201chuge\u201d time savings for ELEMIS.<\/p>\n

During the last holiday shopping season, the Page Builder implementation helped ELEMIS quickly produce content required for its holiday gift finder while minimizing the actual development work.<\/p>\n

\u201cAs a growing global digital business, our sprints are often filled with enhancements and new features, so being able to free up development time by using Page Builder helps us stay nimble, save time, and reduces cost,\u201d Raffo said. \u201cWith fewer hours spent customizing page layouts, our Marketing Department can now launch new pages, campaigns and promotions in a fraction of the time. Furthermore, this has allowed us to unveil more frequent and impactful content updates.\u201d<\/p>\n

The benefits of the cloud<\/h3>\n

ELEMIS London\u2019s PWA and Magento 2 are both hosted in the cloud, giving it access to a managed services infrastructure, optimized performance and other tools. Being able to setup a cloud system was a major reason ELEMIS choose Magento 2, especially amid concerns about scaling upward during business peaks, Raffo explained.<\/p>\n

\u201cDuring Cyber Week in 2019, we were very concerned that our site couldn\u2019t handle the traffic,\u201d he said. \u201cWe had grown so quickly that we were starting to see performance issues across our servers.\u201d With the cloud-based architecture in place in 2020, Raffo went into the holiday season feeling more prepared. \u201cWhile our former hosting service did a great job keeping us afloat, we\u2019re in a much better position now to handle the increased loads and traffic,\u201d he said.<\/p>\n

Because Magento Commerce comes out-of-the-box with a PWA framework, both the platform and the storefront can be hosted on the same cloud infrastructure. ELEMIS was able to save both time and resources by having everything in a single cloud environment.<\/p>\n

What\u2019s next for ELEMIS London<\/h3>\n

Investing in Magento 2 and PWAs has been a win for ELEMIS. Since launching their new PWA experience, ELEMIS has seen a 137 percent increase in mobile transactions and 85 percent growth in mobile conversion rates between October \u2014 December 2020 compared to the same period in 2019.<\/p>\n

ELEMIS expects to reap even more benefits from Magento 2 and PWA Studio with several planned improvements for the coming months, all anchored on improving the customer experience. Since the site is a PWA, the brand can make those frontend changes rapidly without the risk of interfering with their back-end business processes. These features include offering additional payment options like Apple Pay and Klarna, an enhanced product recommendation feature that helps shoppers discover new items, and an automatic replenishment feature that will send customers their must-have products before they run out.<\/p>\n

ELEMIS London is also increasing their virtual store presence by rolling out a series of enhanced live experiences like real-time virtual consultations and guided selling via live chat, along with appointment booking for virtual consultations. The brand is currently rolling out livestream video shopping over the next few months.<\/p>\n<\/div>\n

Source : Adobe<\/p>\n","protected":false},"excerpt":{"rendered":"

Skincare brand ELEMIS London takes a tech-forward approach to e-comm that matches its methods of developing products with patented technology. Innovative skincare brand ELEMIS London has taken a technology-forward approach to e-commerce that matches its scientific methods of developing results-driven products that boast cutting-edge, patented technology. For over 30 years, the skin wellness brand has …<\/p>\n","protected":false},"author":1,"featured_media":27607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/27605"}],"collection":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/comments?post=27605"}],"version-history":[{"count":1,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/27605\/revisions"}],"predecessor-version":[{"id":27608,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/27605\/revisions\/27608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media\/27607"}],"wp:attachment":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media?parent=27605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/categories?post=27605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/tags?post=27605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}