{"id":26802,"date":"2021-11-25T16:21:21","date_gmt":"2021-11-25T16:21:21","guid":{"rendered":"https:\/\/www.thepicpedia.com\/blog\/adobe\/cmos-road-to-rapid-recovery\/"},"modified":"2021-11-25T16:24:16","modified_gmt":"2021-11-25T16:24:16","slug":"cmos-road-to-rapid-recovery","status":"publish","type":"post","link":"https:\/\/www.thepicpedia.com\/blog\/adobe\/cmos-road-to-rapid-recovery\/","title":{"rendered":"CMO\u2019s road to rapid recovery"},"content":{"rendered":"
Brian Gregg, Senior Partner at McKinsey & Company, outlines the five markers that could lead businesses to rapid revenue recovery.<\/em><\/p>\n 2020 has tested the mettle of every marketer as they try to help lead their companies through health and economic crises.<\/p>\n For businesses, the pace of change has been so swift that it has had a whiplash effect. In a matter of 90 days, we jumped forward ten years in U.S. e-commerce penetration, with similar effects being seen across the globe. Immersed almost exclusively in the immediacy, convenience, value, and safety of digital experiences during the COVID-19 lockdowns, consumers have reset their expectations and preferences, and forced marketing leaders to change their priorities and operating model.<\/p>\n The pandemic has set off a chain reaction of shocks \u2014 from a digital surge to brand loyalty shifts (over 70 percent of Americans changed their shopping habits during the shutdowns). While these broad changes and pressures are challenging for many companies, there are some organizations that have emerged stronger than ever, able to both spot granular growth opportunities and move quickly to capture them.<\/p>\n Leading CMOs and growth leaders navigating this historic period of uncertainty have had a steady focus on managing not only the \u201cnow\u201d but what comes next. They are positioning their companies for the recovery by reimagining a path forward and prioritizing activities to capture revenue and speed growth. To emerge stronger, marketing leaders should focus on five markers of these frontrunners\u2019 practices:<\/p>\n While the disruptive forces of the pandemic have introduced big changes, there are also tailwinds where brands will be rewarded if they can spot the range of growth opportunities and quickly accelerate to either capture them or recover lost ground.<\/p>\n Brands that were either already well-positioned in a digital-first world or those that were able to rapidly pivot are rebounding faster. To emerge stronger, marketing leaders must focus on these five markers of success and operate at the speed of relevance.<\/p>\n<\/div>\n Source : Adobe<\/p>\n","protected":false},"excerpt":{"rendered":" Brian Gregg, Senior Partner at McKinsey & Company, outlines the five markers that could lead businesses to rapid revenue recovery. 2020 has tested the mettle of every marketer as they try to help lead their companies through health and economic crises. For businesses, the pace of change has been so swift that it has had …<\/p>\n","protected":false},"author":1,"featured_media":26803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/26802"}],"collection":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/comments?post=26802"}],"version-history":[{"count":1,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/26802\/revisions"}],"predecessor-version":[{"id":26805,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/posts\/26802\/revisions\/26805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media\/26803"}],"wp:attachment":[{"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/media?parent=26802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/categories?post=26802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepicpedia.com\/wp-json\/wp\/v2\/tags?post=26802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Move at the speed of relevance to capture growth<\/h3>\n