Caroline Silver joins the Adobe International Advisory Board

Over the past 18 months businesses that were able to digitise quickly stole a march on their competitors and benefited from stronger, more direct relationships with their customers. But there are some sectors where digital transformation is not quite as straightforward.

Take the financial services sector as an example. Across the entire industry, from retail banks to private equity, digital transformation and keeping pace with the digital demands of customers comes against a backdrop of governance and regulatory requirements that often vary market-to-market.

Financial services firms from around the world are looking to deepen relationships with customers with the aim of coordinating interactions across the web, mobile, email and call centres, making every experience consistent, relevant, and personalised. The result is an accelerated approach to digital strategies.

For example, Adobe customer TSB Bank engaged in a digital-first strategy using Adobe Sign to process a total of 140,000 forms in three months, saving time, money and, crucially, 15,000 branch visits during the first phase of lockdown in the UK.

TSB also implemented the Adobe Experience Platform, bringing together all of its customer data into one central location where it can be acted on in near real-time. Customers can now manage their finances in minutes, marking a significant improvement on a process which used to take several days.

In addition, the Swiss multinational, Banque Pictet was able to convert its website into a platform for lead generation with Adobe Experience Cloud, boosting qualified leads by 33 percent.

Adobe welcomes new talent and fresh perspectives

As part of our commitment to helping our customers across industries including financial services, retail, manufacturing, public sector and others shape their own digital transformation strategies, we launched the Adobe International Advisory Board to provide access to top global business leaders with proven track records of leading through change.

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Today marks the beginning of the next chapter in the Board’s evolution with the appointment of renowned international investment banker, Caroline Silver.

International investment banker, Caroline Silver

Caroline brings a truly global perspective, with more than 30 years’ experience leading some of the world’s best known investment banks including Bank of America Merrill Lynch and Morgan Stanley. Currently an Advisory Partner of Moelis & Company, she also holds board positions at BUPA, PZ Cussons, Meggitt PLC and Intercontinental Exchange Inc., where she is also director of the board of directors at its subsidiary, ICE Clear Europe. Caroline has been involved in a series of transformative stock exchange deals, acted as sole advisor to Hong Kong Exchanges and Clearing on its £31.6bn takeover offer for the London Stock Exchange, and has featured in Financial News’ 100 Most Influential Women list for over a decade.

When we spoke, Caroline acknowledged the scale of the challenge facing even the most well-known financial services companies: “The past 12 months has brought the need for a long-term digital strategy into sharp focus for every business, none more so than financial services companies.

The expectations of customers are higher than ever, and innovative new entrants are raising the bar for digital experiences.”

Caroline’s reputation as an internationally renowned investment banker together with her board experience at some of the world’s best-known financial services, healthcare, FMCG and engineering firms will be hugely valuable for our customers.

The expansion of the Adobe International Advisory Board reflects our drive and commitment to helping our customers navigate disruption and set digital transformation strategies that help them devise successful short- and long-term business strategies to thrive in the new era in experience.

Find out more about the Adobe International Advisory Board here.

Source : Adobe

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